Welcome Back Readers,

I spent yesterday analyzing and watching the Gucci Spring / Summer 2026 show, and I was in awe at the fashion show piece. In the beginning, I was trying to figure out whether it was the show or if I was just watching the invitees attend the show, but upon reading the comment section, I found out that it was indeed the fashion show and it was a signature move of Demna. He first introduced this concept while he was the Creative Director of Balenciaga.

It was a 30-minute long fashion presentation, but the whole time I was at the edge of my seat, at the set, the design, and the silhouette of the garments and outfits. Throughout the showcase, I could see the revival of the House of Gucci, making Demna the Creative Director the best decision the luxury fashion label could have made. As long as Demna doesn’t stray too far, as we have seen in Balenciaga, Gucci will be a major label and sought after during Demna’s time at the brand.

Our favourite looks from the show –

What are your thoughts on the fashion show piece and the direction that Gucci is going in? Do you think that this will be the revival of Gucci?