Welcome Back Readers,

Now on topics to discuss, Bemi Orojuogun, who is she? For some of you who may not be from the U.K., you may not have come across her content. She became famous for standing on the side of a London street giving advice whilst an iconic red double-decker London bus passed her by (hence the name Bus Auntie). Her videos quickly caught the attention of thousands to millions of views consistently, and she gained a lot of followers and supporters who saw her as a mother figure/auntie who provided positive affirmations on platforms such as TikTok daily. Brands such as Jacquemus, H&M, Burberry, Maybelline, and Sports Direct quickly rushed to collaborate with her, which was a major success that gained traction online, resulting in significant PR success as the brands received recognition and praise. This is only the beginning for Bus Auntie, and there is more to come.

What key takeaways can we learn from her?

1) Take the leap even if it may be embarrassing –

If Bus Auntie had never decided to pick up her phone and stand on the side of a street in London while a double-decker bus passed by as she was providing advice, she wouldn’t have received the success that she has on social media and been able to collaborate with legendary household brands.

2) Keep going even when it feels like no one is noticing –

Consistency is key; the more consistent you are with your craft, the more you can notice mistakes along the way and provide little tweaks in order to improve the quality of your product/service/content to what your audience responds to. Refinement of your craft happens when you keep on doing the thing that you want to excel in. But Auntie didn’t just upload ten videos and hope for the best or hope for recognition; she uploaded tens, hundreds of videos before gaining momentum.

3) Consistency breeds your signature –

Personally, I think that signatures are bred through consistency; the more you produce your item, the more your audience or clients will begin to find something that only you do and form your signature. For instance, in Bus Auntie’s case, her signature was formed by her standing in front of the iconic red double-decker London bus, which then birthed the name “Bus Auntie,” something that she didn’t intend to call herself but became her image and what she is known for. This reminds brands of London’s diverse culture and resonates well with brands that she collaborated with, Maybelline and Burberry, which are British-born and founded.

4) All it takes is for one person to notice you, and then the rest will become history –

All it took for Bus Auntie was for Jacquemus to recognize, support, and collaborate with her. The luxury brand used her videos to announce the opening of their London store. Afterwards, other companies began to see the positive feedback and the recognition and appraisal that Jacquemus gained from such a collaboration; it created a snowball effect that made all these other household name brands decide to follow and collaborate with Bus Auntie. If you haven’t got your platform yet, don’t worry; you don’t need everyone to give you a chance just yet; you just need one (person or brand) to give you the opportunity, and the rest will snowball as a result.

Final thoughts….

Keep going and keep practicing your craft; you’ve got this.